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brand guidelines - examples

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#20 - lions club

The brand guidelines of the lions club itself are a solid PDF with 45 pages, not particularly spectacular.

What is cool, however, are the extensive kits for a wide range of applications, including social media kits with canva templates, flyer templates in MS Word, image libraries and so on.
This is really about making people's work easier.

#19 - Meo3 - BPCE Group

Neo3 is a wonderful example of a design system that covers over 15 brands, from BPCE to Banque Populaire, Crédit Coopératif, Caisse d'Epargne and Natixis, to name but a few.

The portal is in french and it is created in WordPress.

#18 - ATL Collective

ATL Collective is a nonprofit organization that unites Atlanta's music community by providing resources, mentorship, and events to sustain musical careers and celebrate the city's cultural vibrancy.

The guideline is a wonderful example of a one-pager on brandpad, created by 3owl.

#17 - PostNord

PostNord is a logistics and postal service company, jointly owned by the Swedish and Danish governments, that delivers parcels, letters, and freight primarily in the Nordic region.

The redesign was supported by Bold Scandinavia and the Brand Terminal, is a very good example of a realization in Papirfly.

#16 - Discord

The Discord Guideline is a good example of a widespread tendency that I personally find impractical:

You tease a few contents, mostly logos, colors (often also fonts) and then you put the rest into a PDF (in this case a 144 MB one).

I don't think there's anything wrong with displaying the complete guideline online. With the charm that you can also change them easily.

And with the blog and its navigation, they would already have a system in place that can also display the content.

#15 - Doppelmayr

The Doppelmayr brand page is something I am personally very proud of. Together with my great colleague Eddie, we - at KMS TEAM - implemented the site on the basis of the Website CMS (WordPress) and expanded it a little - with a login area.

#14 - Helly Hansen

The guideline of the Norwegian clothing manufacturer Helly Hansen is a very good example to see a representation of brand guidelines in zeroheight.

#13 - DHL

The DHL Guideline is worth seeing for many reasons:

It is comprehensive, it is built in AEM, it has many tools (which unfortunately you can't try out as an external user) .

And I like the insights. An alternative way to get into DHL branding.

#12 - Boehringer Ingelheim

Boehringer Ingelheim's brand hub is for me a perfect elaboration of a brand portal in the saas-tool frontify
The homepage is a very well prepared entry point that meets a wide range of needs.

#11 - Drupal

The actual drupal brand guidelines are not that spectacular, except maybe that I have encountered widen (now Acquia) rather rarely in open guidelines. But there are two rules at the beginning of the style guide that should actually be written at the beginning of every online guideline:

Step 1: don't try to memorize it.
Step 2: bookmark it and come to it when you need it.😏

#10 - Chicago

Chicago has a wonderfully coherent design system with a style that really appeals to me.

It is built with GitHub Pages.

#09 - HongKong

Ok, our color detector has broken down a bit because of the color storm and it's only a PDF... but Hong Kong!!! 🧳🌴✈️

#08 - HikeOrders

HikeOrders concentrates completely on the basics in its small one-pager, but uses an exciting brand symbol to convey its values.👀
Created with: WordPress

#07 - greenhouse

greenhouse has created a nice, compact brand guideline in Webflow.

And who wouldn't want to work in a brand team that is happy to help you "every other Tuesday between 10:30 am –12:00 pm ET"😊

#06 - Girlguiding

Girlguiding is a british org that empowers girls and young women to develop their potential, confidence, and leadership skills through fun, adventure, and community-based activities.

And they have very nice brand guidelines for their different age groups in an interesting tool:
Foleon

#05 - EBSI

The European Blockchain Services Infrastructure (EBSI) has a very interesting concept of responding directly to the target groups and displaying suitable content.

It is also interesting that my Wappalyzer tells me that it is made with Confluence.

#04 - Estonia

Estonia may have fewer inhabitants than Munich, but it has a more complete style guide. With brand guidelines, examples, tools and a DAM.
It is mainly built in WordPress.

#03 - Cosmosdirekt

Cosmosdirekt has found the right mix of a bold public appearance 💪 and a targeted take-off 🗝️ at the content and asset level.
Only available in german .

#02 - Coremedia

CoreMedia's name is "brand guideline" in the link, "visual identity" in the headline and "style guide" in the downnload. SEO = 👍👍👍
It is a solid collection of the basic brand elements.
The system (of course): CoreMedia CMS

#01 - Apple

Apple's "Human Interface Guidelines" provide developers with a comprehensive framework to design consistent user interfaces for their software applications.

by:
günter leyherr - project manager und product owner - pmpo.io
stäudlweg 1c, 82205 gilching (bei münchen), gl@pmpo.io